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☆ This strange trend on TikTok could help bolster live-stream shopping
  + stars: | 2023-08-15 | by ( Grace Mayer | ) www.businessinsider.com   time to read: +2 min
A strange trend has emerged on TikTok: creators are acting as video game characters over live streams. The popularity of these live streams could have implications for TikTok's live stream shopping ambitions. While the trend manifested organically from TikTok creators, it could have implications for live-stream shopping in the US, Bloomberg reported. For retailers, TikTok live streams could be a goldmine. Read more about the TikTok live streaming trend Bloomberg reported on here.
Persons: TikTok, Instagram, YouTube hasn't, TikToker, Read Organizations: Service, Bloomberg, YouTube Locations: Wall, Silicon, TikTok
☆ YouTube's ad revenue dropped again — and it's not the only area where Google's once-unstoppable ad business is showing vulnerability
  + stars: | 2023-04-26 | by ( Lauren Johnson | Lara O'Reilly | Ryan Joe | ) www.businessinsider.com   time to read: +7 min
Besides YouTube's 2.6% first quarter ad revenue decline, Google is facing multiple challenges to its advertising business. While Google's search revenue was up about 2%, Microsoft is in the early stages of a big play to go after it. Matthew Bailey, principal analyst at research firm Omdia anticipates Google will post digital ad revenue growth at around 5% in 2023 and in 2024. Google's monolithic search ads business is starting to see real competitionMost of Google's ad revenue is driven by its ubiquitous search engine. But Amazon, which has a $31 billion ad business, and Walmart, which has a $2.7 billion ad business, grab roughly 80% of retail ad spend.
☆ From search to retail media, Google's vaunted ad business is showing signs of vulnerability it never had before
  + stars: | 2023-04-24 | by ( Lauren Johnson | Lara O'Reilly | Ryan Joe | ) www.businessinsider.com   time to read: +7 min
Google's monolithic search ads business is starting to see real competitionMost of Google's ad revenue is driven by its ubiquitous search engine. But neither pose the threat to Google's search dominance that ChatGPT-powered Bing does today, according to an agency source. But ChatGPT-Bing has a bigger opportunity to grab budgets earmarked for Google search because it will change the entire way consumers search for information. But Amazon, which has a $31 billion ad business, and Walmart, which has a $2.7 billion ad business, grab roughly 80% of retail ad spend. Morgan Stanley recently estimated that adtech firms are poised to win $26 billion out of a $130 billion retail media market by 2025.
☆ YouTube has a new 'rigid' culture as Google ad executives take over
  + stars: | 2022-11-01 | by ( Tom Dotan | ) www.businessinsider.com   time to read: +7 min
In the last 18 months, at least nine top YouTube executives left and were replaced by longtime Googlers. "It's becoming very operationalized at YouTube," said one former YouTube executive. Google ad executive takeoverYouTube's chief business officer role has marked a significant shift toward the rising influence of Google's sales culture. 2019 is also when Google began keeping a closer reign on YouTube and started to stock it with Google ad executives. The point person for YouTube Originals, Susanne Daniels, who came from MTV, left YouTube in January, shortly before YouTube shut down its entire Originals content group.
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