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☆ YouTube's CEO on hefty creator payouts, election deniers, and the NBA: Q&A
▼ + stars: | 2024-09-18 | by ( Peter Kafka | ) www.businessinsider.com time to read: +11 min

Why do you think that's the case? Have you thought about how you're going to handle people saying that the election was fraudulent? Related storiesIt's not what gets talked a lot about, but that's actually what users experience. But there's going to be people who go, "What happened to so-and-so conspiracy theorist? I'd heard, and I think there's been some reporting out that you guys made an offer for that package.

Persons: We've, Neal Mohan, Mohan, —, Snapchat, they're, we've, They're, it's, Donald Trump, that's, Rudy Giuliani, what's, I've, I'd, there's Organizations: Service, YouTube, Google, CNN, New York Times, Fox News, ABC, Elon Musk, Twitter, NBA, Warriors Locations: India

☆ Why the Big TV companies aren't 100% completely screwed. Yet.
▼ + stars: | 2024-05-14 | by ( Peter Kafka | ) www.businessinsider.com time to read: +3 min

Big TV used to have a monopoly on our attention — and our wallets. This mirrors the pitch big TV companies are making this week in New York to advertisers. AdvertisementThe Big TV guys are screwed, right? AdvertisementAnd here to make that argument is Nielsen, which has a new way of tracking attention among media companies — including digital upstarts. And in this version, the TV guys are still sticking around.

Persons: aren't, —, They're, Nielsen, It's, it's Organizations: Service, NFL, Business, Netflix, Disney, ABC, ESPN, Hulu, Paramount, CBS, NBC Universal, YouTube, Nielsen Locations: New York

☆ Uh, this music-streaming app called Musi sure feels like it's in a gray area
▼ + stars: | 2024-05-08 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +1 min

Musi is a music-streaming app that has millions of users, especially among teens. It works by streaming music from YouTube, and unlike Spotify, it doesn't make deals with record labels. Wired reports that Musi is a free music streaming app out of Canada that's especially popular with teenagers. And unlike Apple Music or Spotify, which make their own deals with record labels and pay artists for streams, Musi works quite differently. It essentially streams music from YouTube — and Musi runs its own ads against those streams.

Persons: —, Anne Hathaway — Organizations: YouTube, Spotify, Service, Wired, Apple Music, Business Locations: Canada

☆ A clothing designer says Taylor Swift wearing her skort was the 'ultimate karma' against brands that have ripped her off
▼ + stars: | 2024-04-26 | by ( Amanda Krause | ) www.businessinsider.com time to read: +6 min

Read previewWhen Taylor Swift uploaded a YouTube Shorts video to promote her new album on April 19, Blogilates founder Cassey Ho was getting her roots touched up at a hair salon. AdvertisementBut given their connected history, Ho thinks Swift may have seen one of her promotional videos for the skort. The bigger pictureWhile Ho is ecstatic about Swift wearing her skort design from the perspective of a business owner and Swiftie, she's also grateful for another reason. Ho also said she's seen new knockoffs popping up now that Swift has been seen wearing the original. But in the meantime, she said, Swift wearing the original feels like the "ultimate karma" against shops that have stolen her work — something Swift herself is deeply familiar with.

Persons: —, Taylor Swift, Cassey Ho, Sam, pickleball, Ho, Swift, Taylor, It's, Popflex, i Organizations: Service, Business, Poets Department Locations: preorders

☆ I'm a Gen Zer who lived without a smartphone for 9 months. Here's what I learned from having a clunky flip phone.
▼ + stars: | 2024-04-06 | by ( Charissa Cheong | ) www.businessinsider.com time to read: +6 min

AdvertisementHaving a flip phone removed the impulse to do things on my phone without thinkingThe flip phone I got was clunky and slow. I had to get a smartphone again for workI stopped using the flip phone after nine months. AdvertisementI also felt that having a flip phone hindered me from meeting people and being easy to communicate with. If I were getting to a point where I felt I was using my phone too much, I'd know I could go back to using a flip phone. AdvertisementBefore having a flip phone, I would spend five hours or more a day on my smartphone, but now I think it's more like one or two.

Persons: —, Ella Jones, Jones, she'd, StudentCrowd, I've, I'd, you'll, I'm Organizations: Service, Samsung Galaxy Young, YouTube, Business, Google, Nokia, Facebook Locations: Belfast, Northern Ireland

☆ TikTok Is Its Own Worst Enemy
▼ + stars: | 2024-03-14 | by ( Kevin Roose | ) www.nytimes.com time to read: +1 min

I was really rooting for TikTok. In 2020, when the Trump administration first tried to force TikTok’s Chinese owner, ByteDance, to sell the app or risk having it shut down, I argued that banning TikTok in the United States would do more harm than good. If the Chinese government wanted to snoop on Americans through their smartphones, it wouldn’t have to use TikTok to do it. It could buy troves of information from a data broker, thanks to America’s nonexistent federal data privacy laws. And I’m still worried that banning TikTok would be a huge gift to U.S. tech giants like Meta and Google, which own TikTok’s largest competitors — Facebook, Instagram and YouTube — further entrenching winners in a market that already has too little competition.

Persons: Trump, I’m, snoop Organizations: Meta, Google, Facebook, YouTube Locations: United States

☆ The great YouTube exodus is coming — leaving AI junk and MrBeast to reign supreme
▼ + stars: | 2024-03-12 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +12 min

Read previewWhen MatPat announced he would leave behind his renowned YouTube channel The Game Theorists this year, he also had a prediction: 2024 will be the year we see a mass exodus from the platform. Speaking with the Guardian, he said he'd seen many of his peers reducing how much time they were dedicating to YouTube. AdvertisementJenna Marbles said goodbye to her YouTube channel back in 2020 after criticism over her old content. Hannah Witton / YouTubeScaling up in an AI worldWitton said she's always been aware of the "growth trap" creators can fall into. "I've seen cheap five-second videos of just an AI voice reading a summary of a movie," Tran said.

Persons: —, MatPat, YouTubers, Jenna Marbles, Tyler Oakley, Tanya Burr —, Zoe Sugg, Lilly Singh, Dave Kotinsky, Matthew Patrick, Patrick, Stephanie, Tom Scott, he'd, Zoe Glatt, Glatt, YouTube's, Ollie, He's, Hannah Witton, it's, you've, Witton, she's, we've, Christine Tran, Tran, Emma Chamberlain, Jacopo Raule, That's, It's Organizations: Service, YouTube, Business, Media, Guardian, University of Toronto Locations: Suez, Witton

☆ Was Sydney Sweeney’s Oscars after-party look a subversive nod to Marilyn Monroe?
▼ + stars: | 2024-03-11 | by ( Leah Dolan | ) edition.cnn.com time to read: +4 min

CNN —There was something uncanny about Sydney Sweeney’s look at the Vanity Fair Oscars party last night. Last week, Sweeney made her “Saturday Night Live” hosting debut with a string of jokes centered around her sexualized typecasting, rumors of affairs with co-stars and the size of her chest. Were Sweeney’s breasts, as one writer for Canada’s National Post put it, “double-D harbingers of the death of woke”? “(But) with Sweeney, what it really comes down to is this: Sex sells.”Since then, it’s been open season for Sydney Sweeney boob jokes, especially in comments under the actor’s Instagram posts. “Leave Sydney Sweeney’s boobs out of this,” wrote The Cut.

Persons: Marilyn Monroe, Sweeney isn’t, — Anna Nicole Smith, Kim Kardashian, Beyoncé, James Franco, Sweeney, Danny Moloshok, ”, “ We’ve, Amy Hamm, it’s, Sydney Sweeney boob, Sweeney’s, Sydney Sweeney, Barbie, Marc Bouwer, Angelina Jolie, Carlo Allegri, —, biopics, Monroe, Billy Wilder's, Emily Ratajkowski, I’ve, she’s Organizations: CNN, YouTube, Canada’s, SNL, Sydney, United, “ Locations: ogling, “

☆ How Bethenny Frankel grew her influencer business to $3.2 million a year after leaving reality TV behind
▼ + stars: | 2024-02-17 | by ( Madeline Berg | ) www.businessinsider.com time to read: +7 min

In 2023, her first full year of embracing the status of "influencer," Frankel earned $3.2 million in endorsement deals, according to documents reviewed by BI. Bethenny Frankel, the "accidental influencer"Despite her path to that success through reality TV, she calls herself an "accidental influencer." Photo by Heidi GutmanFrankel's path from reality TV to Skinnygirl to actingFor the unfamiliar, Frankel wasn't just in reality TV — she made Housewives history when she founded Skinnygirl Cocktails and then sold it in 2011. The deal was big enough to prompt networks to include so-called "Bethenny Clauses" in reality TV contracts, which require reality stars to give the networks a cut of businesses promoted on air. "I left reality TV and honestly thought the faucet would turn off because that's what happens, and I was fine with that," she said.

Persons: —, Bethenny Frankel, Thomas, Frankel, Fred Flinstone, — Frankel, she's, She's, Dunkin, TikTok, CoverGirl, Frankel doesn't, Heidi Gutman, Frankel wasn't, Frankel haven't, Lady Gaga, Addison Rae, that's Organizations: Service, Business, Housewives, New, Bravo, BI, Brands, L'Oreal, YouTube, SEC Locations: New York, TikTok

☆ Why Hollywood should be terrified of YouTube, not Netflix
▼ + stars: | 2024-02-09 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Its advantage wasn’t lost on Netflix cofounder and former CEO Reed Hastings, who’s namechecked YouTube as a threat to Netflix. YouTube has become a media giant without Hollywood contentMany in media dismiss or overlook YouTube because it doesn’t look like a Hollywood player. Its TV business, YouTube TV, is a bundle of other people’s channels. And YouTube TV is now the fourth-largest pay-TV service in the country, with more than 8 million subscribers. The real threat is that Netflix and YouTube dominate and everyone else fights over a tiny slice of pie.

Persons: It’s, wasn’t, Reed Hastings, who’s, Nielsen, Z, it’s, Gen Z, Forrester, Dan Salmon, Martin Scorsese, Brian Albert, Google's, Neal Mohan, he’s, ’, YouTube’s, isn’t, can’t, else’s, Piper Sandler’s Organizations: Service, Netflix, Disney, Business, YouTube, Nielsen YouTube, Hollywood, Street Research, Amazon Prime, Google, Hulu Locations: Hollywood

☆ Nicki Minaj and Megan Thee Stallion's feud has hip-hop experts weighing in on who won
▼ + stars: | 2024-01-29 | by ( Lauren Edmonds | ) www.businessinsider.com time to read: +7 min

Nicki Minaj and Megan Thee Stallion have released diss tracks about each other. The latest celebrity feud is between Megan Thee Stallion and Nicki Minaj, and hip-hop experts are already weighing in on who won — so far. It all started on Friday when Megan dissed Nicki in her new single, "Hiss," prompting Nicki to reply with her own track. Although Megan didn't name anyone while taking a bevy of pointed jabs in the lyrics, many fans believed one line targeted Nicki Minaj and her husband, Kenneth Petty. "I don't think Megan thee Stallion is in the same breath as Nicki Minaj," Budden said.

Persons: Nicki Minaj, Megan Thee, Joe Budden, Hiss, Minaj, —, Megan dissed Nicki, Nicki, Megan didn't, Kenneth Petty, Megan, Petty, Tory Lanez, Lanez, God, Nicki Minaj's, Charlamagne, which's, Budden, " Budden, Megan doesn't, Megan Thee Stallion, David Crotty, Patrick McMullan, Nicki Cardi, Drake, Meek, Jason Koerner, Getty, It's, we'll Organizations: Service, Megan's, who's, Getty, Navy, Apple iTunes Locations: Miami

☆ How 2 successful small-business owners use YouTube for cheap, sustainable, SEO-driven marketing
▼ + stars: | 2023-10-27 | by ( Erin Greenawald | ) www.businessinsider.com time to read: +7 min

Starting a YouTube channel can be a heavy lift but can have big marketing benefits. "My clients joke around that if you have a question, I've probably got a YouTube video on it," Liszewski said. Maximize the SEO benefitsOne of the best ways to grow your YouTube channel — and business — is to tap into its SEO potential. While monetization can be a nice perk (and help offset any costs associated with creating YouTube videos), Liszewski said it shouldn't be the primary goal for business owners using YouTube as a marketing channel. Charon swears by batching her YouTube content creation.

Persons: SBOs, —, Mariah Liszewski, Liszewski, she's, Mariah, Dielle, Charon, she'd, She's, I've, soley, she'll, shouldn't, batching Organizations: Small, Service, Mariah Magazine, YouTube

Here's a secret some content creators are holding close to their chests: Facebook is an overlooked goldmine for cash. "There's so many ways to make money on Facebook that my manager calls it a cash cow," My Nguyen, the creator behind the viral food and recipe account MyHealthyDish, told Insider. Take Morgann Book, a lifestyle influencer with 2.8 million TikTok followers. Meanwhile, Nuseir Yassin of Nas Daily, whose account has 7 million TikTok followers, told Insider in 2022 that his monthly earnings from several Facebook accounts rounded out to between $60,000 and $70,000. Meanwhile, Cassandra Bankson, who uploads skincare-related content for her 437,000 TikTok followers, uses the company Decked to syndicate her content across Facebook.

Persons: She's, Nuseir Yassin, Here's, Instagram, Tom Alison, Wasil Daoud, he's, Daoud, TikTok, doesn't, Rob Clark, Jellysmack, Cassandra Bankson, she's, they'll, Adorian, Khamyra, Logan Nathanson, Nathanson Organizations: Facebook, YouTube, Nas Daily, Amazon Locations: Nas

☆ A sneakerhead built a YouTube empire with 1.1 million subscribers. Here's how much he makes a year from ads and sponsorships.
▼ + stars: | 2023-10-16 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +6 min

This story is available exclusively to Insider subscribers. Fowler had around 150,000 YouTube subscribers at that point. The YouTube channel, now with 1.1 million subscribers, brought in about $485,000 in gross revenue from advertising and sponsorship deals last year. But Fowler doesn't just stick to YouTube — his budding business empire also includes sales on the live-shopping platform Whatnot and his own apparel company. The larger portion of Fowler's YouTube revenue comes from ads, which brought in an estimated $292,500 in 2022, Insider verified with documentation of the earnings.

Persons: Seth Fowler, Fowler, Apthcry, he's, YouTubers, it's, time's, I've, Christmastime, sneaker giveaways, Apple, He's, Ye, influencers, Qias Omar, Amber Vittoria Organizations: YouTube, NY, Adidas, Facebook

☆ How a sneakerhead built a YouTube empire with over a million subscribers and $485,000 in annual revenue from ads and sponsorships
▼ + stars: | 2023-10-13 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +6 min

☆ How creators are moving their followers from Instagram and TikTok to communities like Patreon and Discord using link-in-bio tool Linktree
▼ + stars: | 2023-10-02 | by ( Amanda Perelli | Sydney Bradley | ) www.businessinsider.com time to read: +1 min

As influencers grow their audience they're also thinking of better ways to engage with those followers. Link-in-bio tools like Linktree help creators redirect followers to closed communities. Linktree analyzed data around how influencers are utilizing links to grow their business. Creators don't just want massive followings on Instagram, TikTok, or YouTube — they want to turn those audiences into loyal communities. But how does a creator move followers from one platform and engage them in a separate, more intimate space?

Persons: they're Organizations: YouTube

☆ Fans spotted a Taylor Swift-themed easter egg during the 'Sunday Night Football' stream on YouTube — but you had to pause to see it
▼ + stars: | 2023-10-02 | by ( Haley Tenore | ) www.businessinsider.com time to read: +2 min

Taylor Swift has been making appearances at Chiefs games amid a rumored romance with Travis Kelce. Fans noticed a Taylor Swift-themed easter egg while watching the Chiefs vs. The scrub button turned into a hand-heart emoji, a gesture that is synonymous with Taylor Swift. On Sunday night during the Chiefs match-up with the New York Jets, some Swifties and football fans watching the game on YouTube TV noticed a Taylor Swift-themed easter egg hidden in plain sight. Taylor Swift was first seen at a Chiefs game on September 24 sitting with Kelce's family.

Persons: Taylor Swift, Travis Kelce, —, Swift, Kelce, Kelce merch Organizations: Chiefs, Jets, YouTube, Service, Kansas City Chiefs, New York Jets, New York Times, Kelce Locations: Kelce

☆ TikTok's strategy for US dominance is straight out of Amazon's playbook — but creators are the fuel for its flywheel
▼ + stars: | 2023-09-25 | by ( Jasmine Enberg | ) www.businessinsider.com time to read: +5 min

TikTok launched its e-commerce platform, TikTok Shop, on September 13, 2023. The social app's shopping business will be driven by FOMO and trends, fueled by its avid community of creators. After months of testing, TikTok this month launched TikTok Shop, an in-app commerce solution including shoppable short and live videos, checkout, TikTok Shop ads, fulfillment, and a marketplace accessible through a separate Shop tab. It has a roadmap and deep resources in parent company ByteDance, which can afford the $500 million loss TikTok Shop is expected to face this year. TikTok's commerce business will be driven by trends and FOMO, packaged up and delivered to users by creators.

Persons: TikTok, Jasmine Enberg Organizations: Intelligence, Google, Media, Meta, YouTube, Shop, Amazon Prime

☆ 3 ways YouTube and Amazon are changing how brands advertise on the NFL
▼ + stars: | 2023-09-08 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Brands have to change their NFL advertising expectations on streamers like YouTube and Amazon. That's no longer the case, as platforms like YouTube and Amazon influence how some NFL ads are bought and evaluated. Here are three ways YouTube and Amazon are changing how brands advertise against the NFL. YouTube TV has over five million subscribers, its chief Neal Mohan said during a MoffettNathanson conference in May. YouTube is betting on promotions to juice YouTube TV subscribers.

Persons: YouTube —, Kasha Cacy, Neal Mohan, Jonathan Schaaf, Schaaf, Mike McHale Organizations: NFL, Brands, YouTube, Amazon, Verizon, Stagwell Media Networks, Consumers, Disney, Noble

☆ California gave us $40,000 to turn our garage into a tiny home. There was a lot of paperwork, but it lets us live next to our grandkids.
▼ + stars: | 2023-08-28 | by ( Kelsey Neubauer | ) www.businessinsider.com time to read: +7 min

Daniel Romo, 61, and his wife Kristin, 63, got a $40,000 grant from California to build an ADU. Dan: We live in Whittier in Southern California and we just transformed our garage into an accessory dwelling unit. At that time, the only way you could get the grant was you had to go through a state-approved vendor. Thursday, Friday, and Saturday, our middle daughter and son-in-law and grandson moved in — my daughter's second child was due any day. They were determined that they were going to bring their daughter home to the ADU, not to our house.

Persons: Daniel Romo, Kristin, Dan, Kristin Romo, Kristin Romo Kristin, YouTube — Ryan O'Connell's, Ryan, Kristin Romo Dan Organizations: Service, YouTube, HPP Locations: California, Wall, Silicon, Whittier , California, Whittier, Southern California, New Hampshire, —

☆ Reddit cofounder Alexis Ohanian shares his daily routine and why true work-life balance doesn't exist: 'I don't think anyone can really accomplish that'
▼ + stars: | 2023-07-18 | by ( Amanda Breen | ) www.businessinsider.com time to read: +6 min

Reddit cofounder Alexis Ohanian shared his typical work and family routine. Before marriage, he said he was terrible at finding any semblance of balance between work and life. If you're chasing balance, you're implying, like Thanos, [that] you'd be able to create something perfectly balanced. "There are times in your life where you will need to focus on the career, the work," Ohanian says. That's why he's a big advocate for paid family leave; Ohanian wants all American families to have access to it.

Persons: Alexis Ohanian, Serena Williams —, he's, Williams, he'd, It's, Thanos, You'll, Ohanian, you'll, —, He's, Ohanian's, Covid, Serena, Amanda Breen Organizations: Service, Technology, Seven, Olympia, YouTube, Olympia ., Barnard College, Columbia University, School of, Arts Locations: Wall, Silicon, South Florida

☆ Pink Floyd, ‘The Wizard of Oz’ and Me
▼ + stars: | 2023-06-21 | by ( Charlie Savage | ) www.nytimes.com time to read: +19 min

Muted tk tkLike other band members have done consistently over the years, Waters denied that Pink Floyd intentionally structured its 1973 album to align with the 1939 film. Before my article, “The Dark Side of the Rainbow” was just a word-of-mouth thing on an early internet message board. I mostly listened to alternative rock in those days, but Pink Floyd’s Usenet group had a hold on me. I shared that page on the Usenet group and added it to a Pink Floyd “Web ring” — a system in which people with related pages linked to one another. The article page was logging hundreds, then thousands, and eventually tens of thousands of visitors.

Persons: Floyd, ‘, Oz ’, ”, Roger Waters, Joe Rogan, Waters, Noam Chomsky, Rogan, Pink Floyd —, Oz, Dorothy, Clare Torry’s, “, Pink Floyd, Alan Parsons, Willie Nelson, ” Waters, ” Rogan, “ I’ve, it’s, I’m, floyd, Kurt Cobain, Toto, Marvel, grooving, Dave Gilmour, Pink, Kurt Loder, Oz ”, “ Akira ” —, Dorothy tiptoeing, perversely Organizations: The, Gazette, New York Times, Hoosier, MGM, Miss, Journal Gazette, Columbia Records, Dave Gilmour & Co, MTV, New York Daily News, The Washington Post, The Baltimore Sun, YouTube Locations: Austin , Texas, Louisiana, Fort Wayne, Ind, Indianapolis, Los Angeles, Indiana, Boston, York

☆ A new report on the top 451 podcasts in the US shows the power of true crime. Here were 4 other key takeaways.
▼ + stars: | 2023-06-20 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Pew Research Center analyzed 451 top-ranked podcasts in the US. When it comes to top-ranked shows, the adoption of video is split down the middle. A new study from Pew Research Center, released on Thursday, found that just over half (51%) of the top-ranked podcasts in the US have a video component. Half of top-ranked podcasts have a video component51% of the podcasts Pew analyzed release a video version, almost always on YouTube — 97% of podcasts with a video component publish it there. Roughly half of top-ranked podcasts seek audience supportAround half of top-ranked podcasts (47%) ask their audiences to support them by offering options like subscriptions, donations, or merch.

Persons: Galen Stocking, Pew, Joe Rogan, Stocking, Emma Chamberlain, Alex Cooper Organizations: Pew Research Center, YouTube, Edison Research, Apple, Spotify Locations: Gimlet

☆ True crime dominates among top-ranked podcasts. Here are 4 other takeaways from new Pew research, from video's rise to the state of exclusivity.
▼ + stars: | 2023-06-15 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Persons: Galen Stocking, Pew, Joe Rogan, Stocking, Emma Chamberlain, Alex Cooper Organizations: Pew Research Center, YouTube, Edison Research, Apple, Spotify Locations: Gimlet

☆ I made $205,000 in revenue in 4 months and landed brand deals with Lululemon. Here's how I turned my fitness side hustle into multiple income streams.
▼ + stars: | 2023-06-12 | by ( Ella Hopkins | ) www.businessinsider.com time to read: +7 min

I decided to try launching a fitness business but stayed in my job for the time being. I spent the bulk of the money I'd saved hiring a video team to film 11 workout videos. In 2016, I asked Fabletics if I could film workout videos for them in their apparel. I wore the leggings in my YouTube videos and posted the link in the description. People started asking for more YouTube videos, so now we have an option for customers to pay $5.99 for additional workout videos and behind-the-scenes videos.

Persons: Lindsey Bomgren, Bomgren, I've, I'd, there'd, Fabletics, didn't Organizations: Google, YouTube, Lululemon Locations: Minneapolis, AdSense

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