Birgir Jónsson is the CEO of Play, an Icelandic airline offering cheap transatlantic flights. Jónsson told BI how Play keeps costs low, and how important volcanoes are to Icelandic tourism. From 2014 to 2015, he was the deputy CEO of Wow Air, an Icelandic ultra-low-cost carrier that went bankrupt in 2019. AdvertisementHis foray into the sector began as CEO of Iceland Express, which was acquired by Wow. While other airlines had to avoid the country's airspace — lengthening journey times — Play got planes at discount prices.

---

Persons: —, Jónsson, Icelandair, it's, York's, New Orleans —, Etienne De Malglaive, Los Angeles —, They're Organizations: Jónsson, Service, Wow, Iceland Express, Icelandic Post, Southwest, Ryanair, York's Stewart, Airbus, North, British Airways Flight, Nasdaq, Russia Locations: Icelandic, Europe, New York, London, Reykjavík, Romanian, Manhattan, Iceland, New Orleans, Eyjafjallajökull, India, Los Angeles, California, Dubai, Russia