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☆ Athlete marketing is booming with the evolution of NIL and creating new career paths
  + stars: | 2024-06-17 | by ( Ashley Rodriguez | ) www.businessinsider.com   time to read: +6 min
NIL has created career paths for college athletes and brand-deal managers. NIL has also created career paths for college athletes, some of whom are building businesses as influencers and content creators or getting jobs in social media and marketing rather than going pro. It's important for schools that want to be involved in NIL deals to engage in sports marketing and sourcing deals for athletes, he added. Connor Printz, a former Division III basketball player at Claremont McKenna College, has landed over 100 NIL deals. It's not just student-athletes who are benefitingNIL isn't creating more career opportunities only for college athletes.
Persons: —, Caitlin Clark, Clark, Bronny James, Olivia Dunne —, Garrett Yaralian, influencers Dunne, she's, Dunne, Yaralian, TikTok, Sam Hurley, Hurley, Connor Printz, Chase Griffin, Griffin, It's, Drew Glover Organizations: Service, WNBA, Nike, Wall Street, NCAA Division, State, NCAA, —, University of Southern California, Louisiana State University, WME Sports, Brands, University of Texas, Fund, Division III, Claremont McKenna College, University of California, Sports, Texas, OneTeam Partners, University of Georgia Athletic Association, . Venture, Fiat Ventures Locations: Instagram, Austin, Los Angeles
☆ More Big Brands Brave the Rocky Terrain of Endorsement Deals With College Athletes
  + stars: | 2023-03-04 | by ( Patrick Coffee | Alexandra Roberts | Northeastern University | ) www.wsj.com   time to read: +8 min
Brands will account for 70% of that spend, with most of the rest coming from so-called collectives, alumni groups that funnel money to athletes, according to Opendorse. Female athletes and meme starsGiven the wide-open field, brands’ strategies with NIL deals vary widely. Jill Cress, chief marketing and experience officer of H&R Block in a 2018 picture. Favorability ratings from both Gen Z consumers and parents of college students rose after the campaign, according to Ms. Cress. Bigger deals aheadNIL deals will likely evolve to often include intellectual property agreements with the schools in question, said Mr. Schwab.
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