He now has a net worth of $1.2 billion, which comes from owning nearly a third of Yanolja with his wife and two daughters, according to Forbes . Yanolja founder and chairman Lee Su-jin started his lucrative career in the travel industry as a motel janitor. He saved his money, invested in stocks and even started a salad business, according to Bloomberg. So he decided to rebrand love hotels. "If all the motels relied on love, they'd starve to death," Lee told Bloomberg.

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Persons: Lee, Lee Su, Yanolja, Kim Jong, yoon, Kim, SoftBank Organizations: Forbes, Bloomberg, CNBC, SoftBank Vision, Reuters Locations: Korea, Yanolja