On Monday, the central government announced 20 measures to support tourism, as well as spur consumption of electric cars and so-called smart appliances.
The support measures announced included an entire section on spurring rural consumption.
Specifics included subsidizing trade-ins for purchase of smart household appliances, improving delivery services and promoting rural tourism.
Median disposable income for rural households rose by 6.1% in the first half of the year from a year ago, official data showed.
But at 8,920 yuan ($1,245) in disposable income, rural households only had about 40% of what urban households had to spend.
Persons:
Yang Bo, Xu Hongcai, Li Chunlin, Li, Nomura, Xu, Wang Jun
Organizations:
China News Service, Getty, China Association of Policy, National Development, Reform Commission, CNBC, Boston Consulting Group, U.S . Authorities, Huatai Asset Management
Locations:
Nanjing, China, BEIJING, Beijing, Hong Kong