He was 18 when he graduated from high school, moved to Austin, Texas, and started pursuing his podcast, "The Running Effect," full-time. That's because "The Running Effect" brought in just a few hundred dollars last year — but in 2023, he's earned more than $60,000 in brand deals. Most of his listeners are younger than 22, according to data from Spotify, where earlier this year, "The Running Effect" ranked 15th among top sports podcasts. Episodes drop every other day, a brisk pace in the podcast world, and each has its own unique graphic. Schlueter said he dreams of turning "The Running Effect" into a storytelling empire with podcasts, articles, blogs, and short documentaries.

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Persons: Dominic Schlueter, Schlueter, he's, I'm, He's, Xavier Gallo, Brooks, you'd Organizations: Spotify, Apple, Schlueter, NCAA, Boston, Columbus, LinkedIn, ESPN Locations: Austin , Texas, Columbus , Ohio, Instagram, TikTok