Ahead of the show's premiere, Gold spoke with Business Insider about her passion for Pioneertown and the challenges of owning part of a town. RevitalizationIn a world with a Starbucks on every corner and a strip mall down the street, towns and cities that retain their small-town charm have become increasingly sought after. Gaining trustGold grew up in a small town outside Toronto and moved to California after a successful modeling career that took her to countries like Japan and Paris. MaintenanceManaging the upkeep of a town can be costly and challenging, particularly in a town with older or underdeveloped infrastructure. Editor's note, September 9, 2024: Based on new information, the story has been updated to clarify that Alanna Gold owns part of Pioneertown, not the whole town.

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