AdvertisementIt's easy to write gloomy stories about the state of the media business. The media business is often pretty gloomy! This one is about a very Old World Media Company that has struck gold in digital media — one of the very few times that has ever happened. (While we're in disclosure mode, I should note that Business Insider itself is a digital media company acquired by German media conglomerate Axel Springer in 2015. AdvertisementMaybe a worthwhile playbook the next time — and there will be a next time — a big media company opens its wallet for a digital upstart again.

---

Persons: Condé Nast, —, Reddit, Time Warner, Axel Springer Organizations: Advance, Service, World Media Company, Vogue, Yorker, Big Media, News Corp, MySpace, Penguin, YouTube, Maker Studios, Disney, Fox, Time, Comcast, NBC, Vox Media Locations: Reddit