During the pandemic, more people with higher incomes started shopping at dollar stores.
They keep shopping in dollar stores, but they spend more time in the aisles with the most important products.
In mid-2022, both Dollar General and Dollar Tree reported increased sales and noticed a rise in high-income customers.
But now, in addition to lower sales, Dollar General is dealing with an overflow of inventory.
Alex Bitter/InsiderOther businesses benefited from inflationThis recent surge in wealthier customers is not limited to just dollar stores.
Persons:
—, Jeff Owen, Owen, Justin Sullivan, Mike Witynski, Witynski, General's, Todd Vasos, Alex Bitter, Chipotle
Organizations:
Shoppers, Service, Dollar, Wall Street, Wall Street Journal, CNN, Walmart