Harley-Davidson said Monday that it’s ending diversity and other progressive initiatives at the company. Harley-Davidson is the latest major American brand to backtrack from DEI policies it had supported in recent years. Harley-Davidson faced pressure online from Robby Starbuck, a conservative activist who has successfully taken on DEI policies at several American companies. The company also said it would end its relationship with the Human Rights Campaign, a leading LGBTQ+ advocacy group. Harley-Davidson joins Tractor Supply and John Deere to backtrack on policies following pressure campaigns led by Starbuck.

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Persons: John Deere, Harley, Davidson, Robby Starbuck, Starbuck, “, Harley Davidson, ” Starbuck, Elon Musk Organizations: New, New York CNN — Tractor, Harley, Wisconsin LBGT Chamber of Commerce, Human Rights, United, CNN, Tractor Supply Locations: New York, Milwaukee, Wisconsin