Tech giant Meta seems to be going through an "identity crisis" of sorts, making the stock "uninvestable" right now, according to Adam Coons, chief portfolio manager at Winthrop Capital Management. Reports indicate that it has plans to roll out a generative AI-powered chatbot with multiple personas that will rival ChatGPT. META mountain 2022-09-25 Meta price chart American investment bank Citi has named Meta as its "top-pick across the internet sector," giving it a buy rating at a price target of $385 — giving it over 30% upside from its Sept. 21 close. Elsewhere, Baird Equity Research has an outperform rating on Meta at a target price of $355, giving it an around 18% upside from its Sept. 22 close. However, even given Meta's new launches and opportunities in ad revenue, Winthrop Capital's Coons is skeptical of how long this will go on "until Mark Zuckerberg changes his mind."

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Persons: Adam Coons, –, CNBC's, ChatGPT, Coons, —, Baird, Meta's, Winthrop Capital's Coons, Mark Zuckerberg, — CNBC's Michael Bloom Organizations: Winthrop Capital Management, Facebook, Citi, Baird Equity Research, Meta, Reality Labs, Apple Vision