Ad industry M&A activity is expected to surge in 2025.
Some in the industry told BI they think Omnicom's planned $13.25 billion deal to buy Interpublic Group will be a lightning rod for further ad industry M&A in 2025.
Mobile ad firm AppLovin, which went public in April 2021, is expected to use its recent stock market tear to its advantage.
The Netherlands-based digital ad agency DEPT, led by chief executive Dimi Albers, is expected to be on the hunt for further investment next year.
"It will put even more pressure on Mark Read," WPP's CEO, said David Jones, CEO of rival ad firm BrandTech Group.
Persons:
they're, William Ritchie, Charles Ping, Matt Lacey, Brian Wieser, IPG, Wieser, David Droga, acquirer, John Lamparski, Alex Iosilevich, hasn't, Alex Merutka, AppLovin, Tom Triscari, Megan Clarken, WPP's, Criteo, Triscari, Ritchie, Yannick Bolloré, Stephane Cardinale, Corbis, Havas, Ledger Bennett, Jefferies, Lisa Utzschneider, Winterberry's Ping, Ping, Forrester, Jay Pattisall, Pattisall, Dimi Albers, David Morgan, Wasserman, Bob Morris, Jeremy Zimmer, Vianney Tisseau, Morris, Influencers, Jeff Green, Roku, Greg Doherty, Needham, Laura Martin, Snoop Dogg, Mark Read, David Jones, Andreas Roell, Read
Organizations:
Industry, Accenture, AppLovin, WY Partners, Winterberry Group, Business, Waypoint Partners, Madison, Wall, Week, Nasdaq, Reuters, Microsoft, Walmart, Publicis Groupe, Lemonade Projects, CTV, Vivendi, KKR, Ad Science, Bloomberg, Horizon Media, WPP, Partners, Carlyle Group, Talent, CAA, UTA, Getty Images Talent, US, Adobe Analytics, Trade, Variety, Guggenheim, Groupe, Omnicom, BrandTech, Evros, FGS
Locations:
Brazilian, York, Mobile, Amsterdam, Australian, Netherlands, Temasek, Ventura, Needham