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Top related persons:
Joseph Cady - 1 Cady - 1 Krishan Bhatia - 1 Winston Crawford - 1 Crawford - 1 Todd Teresi - 1 Lauren Fry - 1 Jason Brum - 1
Top related locs:
Peacock
Top related orgs:
Apple - 1 Amazon - 1 Google - 1 Business - 1 Major League Soccer - 1 MLS - 1 MLB - 1 DirecTV - 1

Search resuls for: "Winston Crawford"


4 mentions found


☆ Apple has nabbed a key ad exec from NBCUniversal, and it points to its growing TV ad ambitions
  + stars: | 2024-03-08 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +4 min
Apple has been making a string of advertising hires, more signs of its ambitions to grow its TV ad business. Crawford helped lead Apple's Major League Soccer ad sales pitch with Todd Teresi, who leads Apple's ads division. Cady will also likely work closely with Lauren Fry, a TV and video ad sales veteran Apple hired in February 2023 as head of video ad sales. Jacqueline Bleazey, who joined video advertising sales in October, from senior director of sponsorships and ad sales at FanDuel and ad agency roles before that, according to her LinkedIn. For advertisers, Apple TV+ is a small but highly-rated player that would let them reach an affluent viewing audience that has been off-limits to them.
Persons: Joseph Cady, Cady, Krishan Bhatia, Winston Crawford, Crawford, Todd Teresi, Lauren Fry, Jason Brum, Chandler Taylor, Jacqueline Bleazey, Ted Lasso, It's, Apple Organizations: Apple, Amazon, Google, Business, Major League Soccer, MLS, MLB, DirecTV, NBCUniversal, Cannes, Netflix Locations: Peacock
☆ Apple's advertising business is expanding into new areas this year such as TV. Here are 14 behind-the-scenes Apple executives building its advertising empire.
  + stars: | 2023-03-03 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +11 min
Right now its roughly $5 billion-in-revenue ads business largely consists of search ads sold within the App Store. We asked more than a dozen advertising industry insiders and former Apple advertising staffers to identify the most important executives building Apple's advertising business. Teresi's ascent coincides with the explosive growth of Apple's ad business in recent years. A former Yahoo and Quantcast staffer, Crawford first joined Apple in 2011 to work on global operations for iAd. Lauren Fry - Apple TV+ ad salesApple hired Fry, a TV and video ad sales veteran, in February this year, The Information reported.
☆ 13 behind-the-scenes executives leading Apple's $5 billion advertising division
  + stars: | 2022-11-30 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +10 min
Right now its roughly $5 billion-in-revenue ads business largely consists of search ads sold within the App Store. It's been a big year for Apple's ad division. We asked more than a dozen advertising industry insiders and former Apple advertising staffers to identify the most important executives building Apple's advertising business. Teresi's ascent coincides with the explosive growth of Apple's ad business in recent years. A digital advertising veteran — having held senior roles at Yahoo, Quantcast, and Adobe — Teresi joined Apple in 2012 as vice president for its iAd division.
☆ Apple's ad business is quietly expanding into streaming ads and sponsorship, as it pitches $4 million packages for Major League Soccer
  + stars: | 2022-11-07 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +4 min
Apple's advertising empire is extending into its Apple TV service. Apple's advertising empire is set to expand beyond the App Store when Apple TV begins broadcasting Major League Soccer for ten seasons beginning February 2023 — a global deal that is costing Apple $250 million per season. The next tier comes at $3 million and the last tier was described by one person familiar as more "a la carte," in which advertisers can cherry-pick a smaller number of specific placements. The Apple TV app will host an exclusive MLS streaming service, and Apple TV+ customers and MLS season ticket holders will be able to access it for free. Today, that business is mostly focused on search ads in the App Store, as well as ads within its News and Stocks apps.
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