Consumers who cut their cable cord in recent years are finding that there's one thing about linear TV they can't escape: political ads. With the U.S. presidential election less than 70 days away, campaigns are swarming streaming services like Roku and Hulu to such a degree that connected TVs are seeing more ad spending than internet platforms such as Facebook and Google . That's according to data provided to CNBC by political ad analytics firm AdImpact, which started tracking the connected TV (CTV) category in 2022. "When voters say they are watching TV, they don't' say 'I'm watching broadcast." AdImpact currently projects that overall political ad spending for the 2024 election cycle will be as high as $10.7 billion.

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Persons: AdImpact, Jaime Vasil Winkelfoos, Winkelfoos Organizations: U.S, Facebook, Google, CNBC, CTV, Technologies Locations: Hulu, eMarketer