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6 mentions found


☆ Blizzard and NetEase Settle Their Beef, Returning Warcraft to China
  + stars: | 2024-04-10 | by ( Daisuke Wakabayashi | Claire Fu | More About Daisuke Wakabayashi | ) www.nytimes.com   time to read: +1 min
The Chinese company NetEase said on Wednesday that it had struck a deal to distribute titles from Microsoft’s Blizzard Entertainment, restoring access to popular video games like World of Warcraft for Chinese gamers. More than a year ago, NetEase and Blizzard called an end to their long-running partnership when renewal talks turned testy, with both sides accusing each other of bad-faith negotiations. An uproar ensued among Chinese gamers, upset about losing access to a slew of popular titles from Blizzard’s parent company, the U.S. game developer Activision Blizzard. NetEase said on Wednesday that it had reached the new deal with Microsoft, which acquired Activision Blizzard in a $69 billion deal in October. The two companies said they had also agreed to distribute NetEase titles on Microsoft’s Xbox game device.
Persons: NetEase, we’ve, ” William Ding Organizations: Microsoft’s Blizzard Entertainment, Activision Blizzard, Microsoft Locations: U.S
☆ Blizzard, NetEase deal: ‘World of Warcraft’ and other hit games return to China as dispute ends
  + stars: | 2024-04-10 | by ( Diksha Madhok | Wayne Chang | ) edition.cnn.com   time to read: +3 min
CNN —China’s gaming giant NetEase will bring back the iconic “World of Warcraft” and other popular video games by Microsoft’s Blizzard Entertainment to the country, the companies said in a joint statement Wednesday. California-based Blizzard and Hangzhou-based NetEase had ceased their 15-year relationship in 2023 after an acrimonious fallout, leaving millions of fans in China heartbroken. “After a year of negotiations, Blizzard and NetEase are pleased to align on a path forward to once again serve players in mainland China,” the companies said in a post on NetEase Games’ official Weibo account. The new deal will see the return of “World of Warcraft” and “Hearthstone” games to China, as well as other titles in the Warcraft, Overwatch, Diablo and StarCraft universes, according to the statement. Foreign publishers must work with local partners to offer video games in China.
Persons: NetEase, “, ”, we’ve, William Ding, ’, Phil Spencer Organizations: CNN, Microsoft’s Blizzard Entertainment, Blizzard, Games, Weibo, Microsoft Gaming, Xbox, Microsoft, Activision, Big Locations: China, California, Hangzhou, Beijing, Big Tech
☆ China Favors Chips, AI Executives Over Internet Tycoons at Top Political Meetings
  + stars: | 2023-03-05 | by ( Shen Lu | ) www.wsj.com   time to read: 1 min
The Chinese People’s Political Consultative Conference opened at the Great Hall of the People in Beijing on Saturday. A number of prominent Chinese internet executives have been left out of the country’s top political meetings in Beijing this week, giving way to experts in artificial intelligence and semiconductors as Chinese leader Xi Jinping ’s priorities shift amid rising technology competition with the U.S.Pony Ma , Robin Li and William Ding , the chief executives of Chinese internet companies Tencent Holdings Ltd., Baidu Inc. and NetEase Inc. respectively, are conspicuous in their absence from this year’s list of delegates to the National People’s Congress, China’s legislative body, and the Chinese People’s Political Consultative Conference, a political advisory body. Also missing was Lenovo Group Ltd. CEO Yang Yuanqing .
☆ Blizzard seeks new partners to continue offering World of Warcraft in China
  + stars: | 2022-12-13 | by ( Ryan Browne | ) www.cnbc.com   time to read: +3 min
Blizzard Entertainment is in talks with potential partners about continuing to offer its popular World of Warcraft title in China, as its deal with Chinese gaming giant NetEase is set to wind down. Blizzard said last month that it would discontinue services for World of Warcraft and other games in China from January 2023, after failing to renew its contract with NetEase. The deal, first signed in August 2008, allowed Blizzard to offer World of Warcraft in the country, where it has since become wildly popular. World of Warcraft is a massively multiplayer online game that sees players role play as their own characters, embark on various quests and battle monsters. High did not say whether Blizzard plans to seek alternative distribution partners for its other games in China, which include Hearthstone, Starcraft and Diablo III.
☆ World of Warcraft to go offline in China as Activision Blizzard and NetEase end 14-year deal
  + stars: | 2022-11-17 | by ( Ryan Browne | ) www.cnbc.com   time to read: +1 min
The booth of Blizzard Entertainment at the Chinajoy Expo in Shanghai, China, on Aug. 2, 2019. Activision Blizzard and Chinese gaming firm NetEase are ending their 14-year licensing agreement, a move that will result in hit game franchises like World of Warcraft and Overwatch shutting down in China. The deal, which was first struck back in August 2008, will now expire in January 2023 after the two firms were unable to agree on renewal terms. World of Warcraft, a massively multiplayer online game, is hugely popular in China. In a statement, NetEase CEO William Ding said Blizzard and NetEase had "material differences on key terms" in deal negotiations.
☆ Blizzard will pull ‘World of Warcraft’ from China as NetEase deal ends
  + stars: | 2022-11-17 | by ( ) edition.cnn.com   time to read: +3 min
Blizzard Entertainment said Thursday it will no longer offer games such as ‘World of Warcraft’ and ‘Hearthstone’ in China from next year once its deal with NetEase (NTES) ends, prompting shares in the Chinese internet giant to tumble. The games to be suspended include “World of Warcraft”, “Hearthstone”, “Warcraft III: Reforged”, “Overwatch”, the “StarCraft” series, “Diablo III”, and “Heroes of the Storm.”According to NetEase, the recently published “Diablo Immortal,” co-developed by NetEase and Blizzard, is covered by a separate long-term agreement, allowing its service to continue in China. The absence of Blizzard games could lower NetEase’s revenue by 6-8% next year, Daiwa Capital Markets wrote in a research report on Nov. 9. Blizzard Entertainment said upcoming releases for “World of Warcraft: Dragonflight,” “Hearthstone: March of the Lich King,” and season 2 of “Overwatch 2” will proceed later this year. “We are looking for alternatives to bring our games back to players in the future,” Blizzard President Mike Ybarra said in the statement.
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