"It's been pretty incredible," Tim Williams, director of public relations for BetUS told Business Insider. "This is the very first time we've seen any off-field prop bets challenge or even overtake the half-time show." Propositions, or prop bets unrelated to gameplay are largely prohibited in the US. At BetOnline, the site offers 89 wagers — a reference to Swift's "1989" album — solely around Swift and Travis Kelce. Nobody is getting rich off of these prop bets, however, according to Williams.

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Persons: Taylor Swift, —, She's, Tim Williams, Williams, Taylor, Swift, Travis Kelce, Will Donald Trump, Will Kelce, BetOnline, BetUS, that'll Organizations: Super, NFL, American Gaming Association, Service, BetUS, Business, BI Locations: Costa Rica, Panama, BetOnline