According to the Journal, Amazon appeared to have a model it wanted to replicate for Wickedly Prime: Trader Joe's. AdvertisementAccording to the report, Amazon wanted to replicate the top 200 items sold at Trader Joe's. The Amazon manager also pressed the ex-Trader Joe's employee for data on the margins for each product. The former Trader Joe's employee's experience gives an inside look at Amazon's broader, aggressive efforts to compete with other grocers. Trader Joe's established a cult following with its customers partly by developing snacks and foods through its private label.

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Persons: —, Joe's, Nakia Rohde Organizations: Service, Street Journal, Amazon, Business, Wickedly Prime, The, Foods