He then decided to stay put for Hurricane Milton, posting about his prep and decision to ride out the latest storm. But the trend was a reminder of how social media can make dangerous situations worse. TikTok also directed users who watched or searched for Hurricane Milton content to information from the US Federal Emergency Management Agency. But social media users (myself absolutely included) also incentivize this kind of creator behavior, by scrolling and watching. Many of the creators who shared content from the heart of the storm racked up thousands of likes and comments.

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