With an increasingly health-conscious U.S. population and a bread industry that looks immensely different from what it was just a few decades ago, it may come as a surprise that Wonder Bread is still around.
In fact, it makes up a sizable portion of its parent company Flowers Foods' overall portfolio, alongside Nature's Own and Dave's Killer Bread, Flowers Foods' two most popular brands.
In the first half of the 20th century, white bread accounted for as much as 30% of the American diet.
The rise of industrial white bread mirrored World War II-era fears of immigrants, many of whom owned small bakeries at the time.
While Wonder Bread has somewhat fallen out of favor, people do still eat white bread, and Wonder Bread remains a profitable part of the Flowers Foods portfolio.
Persons:
Nature's, Jim Salera, Stephens, Connor Rattigan, Aaron Bobrow
Organizations:
Flowers Foods, Foods, Whitman College
Locations:
Circana