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☆ The struggle of being a workplace 'zillennial,' not knowing where you fit in
  + stars: | 2024-10-26 | by ( Lindsay Dodgson | ) www.businessinsider.com   time to read: +6 min
AdvertisementThere's been plenty of discussion of how millennials and Gen Zers cope in the professional world. Many Gen Zers, in comparison, prioritize work-life balance and keeping a job being "just a job." Jishnu Jayan Nair, 29, told BI it is "a bit tricky to find your place in the workplace" as a zillennial. Kevin Shahnazari, the 26-year-old founder of the credit card recommendation platform FinlyWealth, told BI being a zillennial has worked in his favor. "I think a lot of people are in this sort of push and pull of the zillennial — wanting to be their best, wanting to also slow down, wanting to embrace parts of both cultures," she said.
Persons: —, Gen Zers, Samantha Hart, Zers, perfectionism, Hart, millennials, she's, Zillennials, Lauren Farina, Farina, zillennials, Lauren Schneider, Schneider, Jayan Nair, Gen Zs, Millennials, Gen, Riannon Palmer, Lem, uhn, Palmer, Ilana Zivkovich, Werq, Kevin Shahnazari Organizations: Service, BI, of Labor Statistics Locations: Washington
☆ LGBT Representation in Ads Has Grown, but Many Consumers Find It Inauthentic
  + stars: | 2022-11-01 | by ( Patrick Coffee | ) www.wsj.com   time to read: +6 min
Still, marketing to LGBT consumers can be tricky due to political tensions as well as consumer skepticism, particularly when big companies roll out Pride Month campaigns in June but are seen as not following through on standing up for LGBT rights. Many marketers still treat LGBT consumers as more of a niche group than they are, some experts said. A 2021 Nielsen survey found that, outside of Pride Month, only 1% of ads included LGBT characters or topics. Harris found that 67% of consumers think Pride Month has become too commercialized. In the Disqo survey, 46% of respondents said advertising already has enough LGBT themes and characters, and some experts think brands might mistakenly conclude that representing LGBT consumers in ads is no longer a pressing issue.
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