If you open TikTok today, you might well be greeted with creators dancing to royalty-free music instead of your favorite tunes from artists like Taylor Swift or Bad Bunny.
The move has resulted in a whole archive of "muted" TikTok videos, and even the UMG artists themselves aren't safe.
Some TikTok creators are already responding to UMG's move by filming themselves dancing to songs in the public domain.
I'm glad they are far in the past because I look awkward mouthing and dancing to no music," Romano said.
"I would say 75% of my videos would contain UMG music," Romano said.
Persons:
Taylor Swift, That's, Justin Bieber, Bieber, Kevin MacLeod, Kristen Wiig, Will Ferrell, Sophia Romano, Romano, UMG, Brian Gabriel, Gabriel, Nikalas Anderson, Anderson, Für Elise, Wendy Ly, Swift's
Organizations:
Universal Music Group, UMG, Globes, BI
Locations:
NYC, Los Angeles, Japan