And Urban Decay was the first brand to have all recycled paper cartons," she told BI.
"So it's not like Caliray's wellness and sustainability is a 180 departure from Urban Decay.
Wende Zomnir at an Urban Decay party in 2018.
Wende Zomnir CalirayStarting fresh with CalirayConceptualizing a new makeup brand with a California aesthetic was a no-brainer for Zomnir.
While on the road promoting Urban Decay, she noticed that people asked her the same questions: What's California like?
Persons:
I'm, Zomnir, she's, Calvin Klein, Elizabeth Arden skincare, Leo Burnett, Sandy Lerner, Lerner, she'd, Wende, Han Myung, Carol Hamilton, Tara Simon, Caliray's mascara, Caliray, There's, She's
Organizations:
Business, Leo, Leo Burnett Worldwide, Cisco Systems, Beauty Independent, Urban, Fast Company, BI
Locations:
New Jersey, she's, Newport Beach , California, It's, Texas, California, Sandy, L'Oréal, Sephora