"Deadpool & Wolverine," costarring Hugh Jackman as Wolverine, is the only MCU film hitting theaters this year. AdvertisementWhile it might seem risky for the studio conglomerate to put all its eggs into one R-rated basket, Reynolds' Deadpool franchise — and Reynolds himself — are uniquely positioned to revitalize the genre. The 'Deadpool' franchise has been consistently lucrativeRyan Reynolds as Wade Wilson/Deadpool in "Deadpool & Wolverine." Ryan Reynolds' business acumen has helped Deadpool thriveRyan Reynolds has turned the Deadpool character into a shrewd marketing play. His good friend Taylor Swift even wrote a gushing post on her Instagram Stories about "Deadpool & Wolverine" with a link to buy tickets.

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