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Top related persons:
Seltzer - 2 Howie Cohen - 1 dialectician Milt Moss — - 1 Alka - 1 Cohen - 1 Bob Pasqualina - 1 Wells Rich Greene - 1 Benson - 1
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Braniff - 1 Alka - 1 Hedges - 1 New York Stock Exchange - 1 The New York Times - 1

Search resuls for: "Wells Rich Greene"


2 mentions found


☆ Howie Cohen, Whose Alka-Seltzer Ads Spawned Catchphrases, Dies at 81
  + stars: | 2024-08-09 | by ( Sam Roberts | ) www.nytimes.com   time to read: 1 min
Howie Cohen, an advertising copywriter, often said he was congenitally familiar with indigestion. So perhaps it was only natural that in the 1970s, he, along with an ad agency colleague, would conjure up a catchy slogan that would not only sell more Alka-Seltzer but also become an American pop culture punchline: “I can’t believe I ate the whole thing.”That bedside lament, spoken by the comedian and dialectician Milt Moss — he actually said that thing on camera — vaulted from a 30-second TV commercial to sweatshirts, supermarket windows and even church marquees. It proved even more popular than “Try it, you’ll like it,” the first catchphrase for Alka-Seltzer that Mr. Cohen coined with his business partner, Bob Pasqualina, an art director at the Manhattan agency Wells Rich Greene.
Persons: Howie Cohen, Seltzer, dialectician Milt Moss —, Alka, Cohen, Bob Pasqualina, Wells Rich Greene Locations: American, Manhattan
☆ Mary Wells Lawrence, High-Profile Advertising Pioneer, Dies at 95
  + stars: | 2024-05-11 | by ( Robert D. Mcfadden | ) www.nytimes.com   time to read: +1 min
She put the “plop plop, fizz fizz” into Alka-Seltzer. She warned Benson & Hedges smokers that long cigarettes might pop balloons or set fire to beards. And from Niagara Falls to Broadway, she reached millions with her “I ♥ NY” campaign. Ms. Wells Lawrence was the first woman to own and run a major national advertising agency — Wells Rich Greene — and the first female chief executive of a company listed on the New York Stock Exchange. She was “arguably the most powerful and successful woman ever to work in advertising,” Stuart Elliott, who was then the advertising columnist of The New York Times, wrote in 2002 of Ms. Wells Lawrence, who sold her agency for $160 million (about $385 million today) and retired in 1990.
Persons: Seltzer, Benson, Mary Wells Lawrence, Katy Bryan, Ms, Wells Lawrence, Wells Rich Greene —, ” Stuart Elliott Organizations: Braniff, Alka, Hedges, New York Stock Exchange, The New York Times Locations: Niagara Falls, Broadway, Ohio, New York, London
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