Siddharth Taparia: I started at JLL in 2021, so that was, I think technically right in the middle of the pandemic.
But at the same time, also introducing the company to new clients that might have never had the opportunity to work with us.
Over that period, so since 2022, our pipeline contribution from marketing is up 3x.
Our revenue contribution — so that's the conversion of that pipeline — is up 4x.
And that gives us very credible ways of being able to go back and compare what revenue we were able to get and what the contribution of marketing was in that process.
Persons:
Siddharth Taparia, we've, it's, we're
Locations:
JLL