It shows how Amazon is expanding holiday sales — and trying to get Prime members to buy more. AdvertisementMany of the deals that Amazon is advertising for its Prime Big Deal Days this month aren't your typical holiday gifts. To be sure, the company describes the sales event as "epic deals ahead of the holiday season" (note the "ahead" here). It added the fall version in 2022 (though Prime Day 2020 also took place in October that year due to delays from the pandemic). Walmart's Holiday Deals sale starts on October 8, the first day of Prime Day, and runs through October 13.

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Persons: —, Luc Wathieu, Wathieu, Dyson, Barbie, Lowe's, Canaves Organizations: Deal, Walmart, Service, Apple, Georgetown University's McDonough School of Business, Amazon, Business, Home Depot, July's Locations: Emarketer, Amazon