She usually shopped at Publix, but in 2021, when inflation was sending grocery prices soaring, her curiosity got the better of her.
AdvertisementAs grocery prices have jumped by double digits over the past few years, people have felt the sting.
So how did a German grocery chain find such a ravenous following in America?
For comparison, about 20% of groceries sold in the US last year were store brands, according to the Food Marketing Institute.
He expects to see even more Aldi stores opening.
Persons:
Julie Herron, Herron, Theo, Karl Albrecht, Aldi, wasn't, Oscar Mayer, Gen Z, Scott Patton, Patton, Joe's, there's, Phil Lempert, She's, Lempert, it's, Dunnhumby, Zak Stambor, I'm, Trump, Jason Hart, they'll, Alex Bitter
Organizations:
Aldi, Kroger, Foods, Iowa City, Employees, Bank of America, Food Marketing Institute, Aldi USA, Costco, Facebook, Southeastern Grocers, Winn, EMARKETER, Business, Walmart
Locations:
Nashville, Aldi, Euromonitor, America, Germany, Iowa City , Iowa, Charlotte , North Carolina, Wisconsin, Florida, Washington and Colorado, Illinois