Ron DeSantis has sought to paint himself as a conservative without Donald Trump's political baggage. Trump strategist Chris LaCivita told the Washington Post DeSantis' candidacy was like New Coke. "He's trying to run to the right of Trump or he's trying to be Trump without the baggage — that's not a message," he said of DeSantis. AP Photo/Charles Kelly, fileIn April 1985, Coca-Cola debuted New Coke — a reformulated Coca-Cola that was tweaked to have a smoother and sweeter taste — to much fanfare. New Coke was renamed as Coke II in 1990 before being discontinued in 2002.

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Persons: Ron DeSantis, Donald, Trump, Chris LaCivita, Washington Post DeSantis, Sen, Tim Scott of, DeSantis, he's, Donald Trump, LaCivita, Coke, Charles Kelly, didn't Organizations: Washington Post, Service, GOP, Trump, That's, AP, Cola, Coke Locations: New, Wall, Silicon, Florida, Tim Scott of South Carolina