Dozens of companies are using AI tools to enhance their marketing strategies, a Bynder study found. Clients are also using AI to optimize their content, improve spelling and grammar, and paraphrase information, according to the study. As a result, marketing teams have gotten the tech to brainstorm ideas, come up with grabby hooks, and complete research tasks. Marketing teams are even deploying AI by having the tech repurpose content and develop the voice of their companies' brand. High-level executives agree that AI can boost a marketing team's bottom line.

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Persons: Bynder, Peggy Dean, Jacqueline DeStefano, Jonathan Adashek, Adashek, Warren Daniels Organizations: Morning, Spotify, Canon, Puma, IBM Locations: Bynder