In a Monday interview with CNBC's Jim Cramer, NASCAR President Steve Phelps discussed his company's new deal with Amazon Prime streaming, saying Amazon is a sticking force in sports distribution.
NASCAR announced last year it entered into a seven-year agreement with Prime Video, giving the platform exclusive rights to five of its Cup Series races in 2025.
Phelps was "thrilled" about NASCAR's partnership with Amazon, saying the deal was his company's first "pure streamer" at its Cup Series level.
Amazon averaged 13 million viewers during its first NFL game last season, with viewership on the platform growing 24% this season.
Netflix is set to release a NASCAR documentary series, 'NASCAR: Full Speed,' on Tuesday.
Persons:
CNBC's Jim Cramer, Steve Phelps, Phelps, there'll
Organizations:
NASCAR, Amazon Prime, NFL, Prime, Amazon, NBC, FOX, TNT, Warner Bros, Netflix
Locations:
Chicago