Walmart is expanding its in-store advertising, as first reported by CNBC.
One analyst said that we may be at an "inflection point" for in-store advertising opportunities.
While Walmart is expanding its third-party advertisements in stores, it has shown ads through digital screens, TVs, and self-checkout registers for years.
Retailers, like Walmart, are beginning to look to their physical stores as ways to bring in more advertisement revenue.
Though in-store advertising "remains a nascent market segment," shoppers should be "thought of as 'eyeballs' for brands to reach," the report said.
Persons:
there's, Andrew Lipsman, Lipsman
Organizations:
Walmart, CNBC, Service, Target, Kroger, Intelligence, CNBC . Retailers, Insider Intelligence Walmart, Walmart Radio, Walgreens, Costco
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Wall, Silicon