From leggings to lip gloss, there's a dupe for almost any brand-name product.
Buying a knockoff used to be a consumer's dirty little secret, largely because a "fake" was considered inferior to the real thing, not to mention the economic cost and intellectual property rights infringement.
But brand imitators, also known as dupes — short for duplicates — have elbowed their way into the mainstream and are now even cool.
"It's not a direct knockoff, it's kind of revising something that's very chic from a designer world into a more accessible product," Walker said.
Even when consumers can get the real thing, nearly 33% of adults intentionally purchased a dupe of a premium product at some point, according to a report by Morning Consult.
Persons:
Sara Walker, Walker, Ellyn Briggs
Organizations:
Finance, Morning
Locations:
Los Angeles
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