With the summer sales season well underway — the four months between May and August make up as much as 40 percent of annual beer sales — the question swirling around Bud Light is whether the slump is temporary or the new normal. “Here we are about 10 weeks into it, and we’re still seeing double-digit declines in volumes nationally,” said Bump Williams, who runs the consulting firm that bears his name. A third of distributors believe the impact on Bud Light will be permanent. When asked how long he thought the sales declines would linger, Mr. Wagner shrugged. “I’ve seen longtime Bud Light customers trying other beers,” he said.

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Persons: Light, we’re, ”, Bump Williams, Bud, Wagner, Busch, Glenn Miller’s, Wagner shrugged, “ I’ve Organizations: Anheuser, Busch, Molson Coors, Wall, Jefferies, Bud Light