Why This Rolex Is Worth More Used Than New Why are some consumers willing to spend more for a used watch than for a new version of the same model?
WSJ’s Jacob Gallagher explains why the secondary market for watches has exploded in recent years and how Rolex is trying to get in on the action.
Photo illustration: Xingpei Shen
Persons:
WSJ’s Jacob Gallagher, Shen
Organizations:
Worth, Rolex