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Top related persons:
— - 1 OpenAI's ChatGPT - 1 Ashwin Navin - 1 there's - 1 Andrew Lipsman - 1 I'm - 1 Zaid Al - 1 Qassab - 1
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2 mentions found


☆ Advertisers are scrutinizing the value of AI tools as some early efforts fall flat
  + stars: | 2024-10-09 | by ( Lucia Moses | Lara O'Reilly | ) www.businessinsider.com   time to read: +7 min
AdvertisementTwo years after OpenAI's ChatGPT and other chatbots launched, the advertising community's excitement over generative AI has come down to earth. The shift was evident at New York's Advertising Week, a four-day gathering this week that organizers expected 17,000 to attend. Last year, a Salesforce survey showed about three-quarters of marketers were or planned to use generative AI. Though enthusiasm about AI was tempered in the industry at this year's Advertising Week, there wasn't a widespread abandonment of the tech. Adtech company LiveRamp announced a pair of AI partnerships to help marketers find the right AI company for a given problem.
Persons: —, OpenAI's ChatGPT, Ashwin Navin, there's, Andrew Lipsman, I'm, Zaid Al, Qassab, He's, Let's, Samba's Navin, That's, NBCU, DoubleVerify, Nick Fairbairn, Joshua Nafman, it's, Nafman, Fairbairn, LiveRamp, Scott Howe, Howe Organizations: Publicis, WPP, Service, New, Samba, WPP —, Saatchi, Business, Google, Advertising, Media, Diageo
☆ China arrested an executive and two former employees at a major US ad agency, claiming they accepted bribes, reports say
  + stars: | 2023-10-23 | by ( Pete Syme | ) www.businessinsider.com   time to read: +2 min
Chinese authorities raided the Shanghai offices of GroupM, Reuters reported. AdvertisementAdvertisementThree people linked to the major ad agency GroupM have been detained by police in Shanghai, according to Reuters and The Wall Street Journal. Chinese authorities raided the Shanghai campus of WPP — the conglomerate which owns GroupM — on Friday, according to Reuters. A month before that, Chinese authorities raided the Beijing offices of Mintz Group, the American corporate due diligence firm. Five employees were detained, according to Reuters.
Persons: Patrick Xu, Bain, Mintz Organizations: Reuters, Morning, Street, Financial Times, Shanghai, WPP, Insider Intelligence, Mintz Group, Beijing Municipal Bureau, Statistics, Associated Press Locations: Shanghai, GroupM, China, Beijing
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