Reinhard parted ways with previous ad sales leader Peter Naylor in July, in Netflix's second ads leadership shake-up in two years. To get a sense of how Reinhard is approaching the hire, Business Insider spoke with 11 people who had inside knowledge about the search or who are close to Netflix's ad business. Others with those credentials who some insiders think could be in the mix include Pooja Midha, EVP and GM for Effectv, the ad sales arm of Comcast's cable division. "They view ad sales as having a lack of rigor and discipline," the first person who'd had conversations with Netflix said. Netflix also shook up its ad sales leadership twice, with its first ads leader Jeremi Gorman being replaced after a year, and then with Naylor's recent exit.

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Persons: —, Amy Reinhard, Reinhard, Peter Naylor, Lisa Valentino, WBD's Ryan Gould, Jim Keller, Pooja Midha, who'd, Naylor, Dimitrios Kambouris, Greg Peters, Peters, hadn't, Jon Whitticom, Whitticom, Netflix's, Jeremi Gorman, they're Organizations: Service, Madison, Business, Netflix, Warner Bros, Disney, Effectv, Hulu, Google, Big Tech, Insiders, Prime, Microsoft, Street Journal, NFL Locations: Madison