And they're bringing their tech-savviness, social consciousness and spending habits in tow, which is transforming a travel industry intent on staying ahead of the times. "When it comes to nearly all travel behaviors, millennials are the generation most likely to engage — and they do so often," said Lindsey Roeschke, travel and hospitality analyst at Morning Consult. Where millennials stayFrederic Lalonde, CEO of the travel app Hopper, said its customers are twice as likely to stay in a home than a hotel. "It's all driven by our primary users, who are millennials and Gen Z," he said at the Skift Global Forum 2022. Since 2019, Airbnb home rentals increased the most among travelers with children aged six and younger, according to the company.

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