"We're already preparing to diversify by focusing heavily on Instagram, YouTube, and even LinkedIn for short-form video content," Struck added. I think for content creators that make short-form content, they will be less affected." Sam Saideman'We are acting as if it may actually be gone in January'Jones said she's gotten "a lot of calls of concerns and worry" about a potential TikTok ban. Many creators and managers are putting together post-TikTok plans, even if they think there's a chance it could stick around. "Ever since the first threat of a TikTok ban, I decided I'm not going to rely on just this," Arujo said.

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Persons: ByteDance, Estella, We're, Jasmine Enberg, Barbara Jones, Jones, Sam Saideman, she's, Innovo, doesn't, Saideman, Joseph Arujo, it'll, Arujo, Justine, TikTok, isn't, Lauren Schiller, Enberg, Megan, Angela Ruis, Instagram, Nya, Gabriella, Snapchat, I'm, Axel Springer Organizations: YouTube, Viviene, Outshine, TikTok, Digital Brand Architects, Business Locations: Viviene New York, New York