Celsius Holdings has plans to reach a global stage, making it an attractive investing opportunity, according to TD Cowen.
The firm initiated coverage of the energy drink stock with an outperform rating and $250 per share price target.
"As the strong #3 in U.S. energy drink category, the growing popularity of Celsius' differentiated products is transforming the category and driving significant new incremental consumer engagement," analyst Vivien Azer said in a Thursday note.
She added that Celsius is seeing outsized growth with women and more higher-income individuals, relative to its peers.
The drink brand's popularity is soaring—and not just in the U.S.
Persons:
TD Cowen, Vivien Azer, Azer, — CNBC's Michael Bloom
Organizations:
PepsiCo, U.S
Locations:
U.S