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She says everyone should invest in crypto, but not if you're investing money you can't afford to lose. Exchange-traded funds or mutual fundsExchange-traded funds (ETFs) and mutual funds are a great way to buy into the market without cherry-picking individual stocks, says Tu. Mutual funds, on the other hand, are a group of stocks and other assets typically handled by a fund manager to maximize profits. Real estate investment trustsA real estate investment trust (REIT) is a company that owns, operates, and invests in income-producing rental properties. With some of the best real estate investing apps, you can start investing with as little as $10.

Persons: Wall Streeter Vivian Tu, —, Vivian Tu, doesn't, They're Organizations: Service, Exchange, Mutual, Apple, Disney Locations: YOLO, cryptocurrency

☆ 'Your Rich BFF' finance creator has struck a new deal with Vox Media as the influencer podcasting space heats up
▼ + stars: | 2024-10-03 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

Finance creator Vivian Tu's podcast has a new home at Vox Media and wellness brand PS. Vox Media and Tu share why the partnership made sense and what helped seal the deal. Now, 30-year-old Tu is partnering with Vox Media and the newly rebranded wellness brand PS, formerly known as PopSugar, to launch a second season of the podcast. Vox Media was one of many suitors vying for the chance to collaborate with Tu, but they won because of an aligned vision and handing over creative control. AdvertisementAccording to Xu, Vox Media and Tu will work very closely together on the podcast's sales, marketing, and distribution, such as posting teasers of new episodes across Your Rich BFF and PS' social media accounts.

Persons: Vivian Tu's, —, Vivian Tu, Morgan, Tu, Ryan Serhant, Cassey Ho, Ankur Jain, I'm, Alix Earle, Jake Shane, It's, Gen Zers, millennials, they're, Vivian, there's, Lillian Xu, Vox, Xu, Rich BFF, you've Organizations: Vox Media, Service, YouTube, Business, Spotify

☆ A prominent finance creator has struck a new deal with Vox Media as influencer podcasting heats up
▼ + stars: | 2024-10-02 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

☆ Self-made millionaire Vivian Tu went from 'scrimping and saving' to creating wealth with this mindset shift
▼ + stars: | 2024-03-06 | by ( Kate Dore | Cfp | ) www.cnbc.com time to read: +1 min

"I was still living below my means and then investing that larger proportional difference," she said. Those raises helped Tu invest and grow her wealth more quickly. Why both saving and investing are criticalTu's mindset shift is one other women can learn from. Lifelong saving and investing are both critical for women, according to Boston-based certified financial planner Catherine Valega, founder of Green Bee Advisory. Leaving the workforce reduces earnings and the chance to save and invest for retirement, Valega said.

Persons: Vivian Tu, Heidi Gutman, Tu, Catherine Valega, Valega Organizations: Green Bee, Federal Reserve Bank of Minneapolis Locations: Boston

☆ Loud budgeting is in, quiet luxury is out. Meet the TikToker who started the financial trend
▼ + stars: | 2024-02-05 | by ( Vanessa Yurkevich | ) edition.cnn.com time to read: +6 min

“Loud budgeting is a new concept I am announcing for 2024, it’s the opposite of quiet luxury,” he said in the TikTok post, posted on December 29. In this screen grab taken from a viral video by Lukas Battle, the comedian talks about the 'loud budgeting,' trend, versus 'quiet luxury.' In an online world where luxury and opulence are constantly on display — and unattainable for most people — “loud budgeting” makes being on a budget cool and acceptable. It’s the inverse of “quiet luxury,” which flourished on social media last year and promoted not flaunting your wealth or being understated about it. But loud budgeting could be a reckoning for brands who have found success in social media marketing.

Persons: Lukas Battle, Lukas, It’s, ”, they’re, Vivian Tu, Rich, ” Tu, Giovanna Gonzalez, “, Gonzalez, “ I’m, Michael Hershfield, Tu, it’s Organizations: New, New York CNN, CNN, TIAA Institute, Wall, P Global Market Intelligence, “ Locations: New York, Cabo, “

☆ I became a millionaire at age 27—here are 4 'unpopular' rules rich people follow that most don't
▼ + stars: | 2023-12-27 | by ( Vivian Tu | ) www.cnbc.com time to read: +2 min

Here are four unpopular rules rich people follow that most others don't:1. The problem with this mindset is that it can make people very competitive with other folks in similar financial situations. A rich person has no problem, for example, socking away money in a retirement account. But they know that just because they can't spend that money now, it's not like it has disappeared. It's actually the opposite: the longer they wait, the more money they get later on.

Persons: Rich, They're, we're, they're, it's, It's

☆ I quit a 6-figure job to create personal-finance videos on TikTok. 2 years later, my social-media business is earning millions in revenue.
▼ + stars: | 2023-11-16 | by ( Marta Biino | ) www.businessinsider.com time to read: +7 min

NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementThis as-told-to essay is based on a conversation with Vivian Tu, a 29-year-old content creator and founder of social-media brand Your Rich BFF. Every video of mine starts with the tagline, "I'm Vivian Tu, your rich BFF and your favorite Wall Street girly." At first, it was just ads on my videos on TikTok, and later on Instagram, YouTube, and other platforms. I don't think that's wise.

Persons: Vivian Tu, —, Morgan, Rich BFF, WME, I've, I'm Organizations: Service, YouTube, Penguin, DMs Locations: BuzzFeed

☆ My dream job wasn't worth it: Former employees at Meta, McKinsey, and JP Morgan share how they burned out and left
▼ + stars: | 2023-10-29 | by ( Aria Yang | ) www.businessinsider.com time to read: +7 min

Insider spoke to five people who left Meta, McKinsey and more on why they left and what they do now. One said he only wishes he left his $120,000-a-year finance job sooner. Lu ultimately made the decision to leave because she wanted to explore and grow in other aspects of her career, but she said leaving McKinsey came with its tradeoffs. Read more: I quit my $370K job at Meta after having panic attacks and hitting the lowest point of my life. Read more: I quit my $120K finance job and make more money with YouTube videos.

Persons: —, Vivian Tu, she's, Angelina Lu, Lu, Eric Yu, Meta, pinky, Yu, Read, Elizabeth Rosenberg, Rosenberg, Vincent Chan, Chan Organizations: Meta, McKinsey, Service, JPMorgan, McKinsey & Company, YouTube

☆ The average American wants to retire with over $1 million—saving alone won't get you there, says self-made millionaire
▼ + stars: | 2023-10-26 | by ( Cheyenne Devon | ) www.cnbc.com time to read: +1 min

Americans in their 20s think they'll need around $1.2 million on average to retire comfortably, according to Northwestern Mutual's "2023 Planning and Progress Study." But stashing your money in a traditional savings account probably won't get you there by the time you hit retirement age because your money won't grow fast enough. However, retirement investment accounts typically earn a much higher rate of return than a traditional savings account, so your money grows faster when interest is compounded. On the other hand, you'd have significantly less if you put that money into a traditional savings account, which generally earn returns less than 1%, per the FDIC's data. If you put that same $100 into a regular savings account, you'd only have around $66,300 by the time you turn 65, per CNBC's calculations.

Persons: Vivian Tu Organizations: CNBC Locations: Northwestern

With just $100 and a little bit of research, you can start your own passive income stream. With a little bit of time and research, anyone can start investing in a passive income stream with as little as $100. We asked three financial experts how they'd invest $100 to start making money in their sleep, and here's what they said. Real estate investment trustsFormer Wall Streeter and TikTok financial literacy educator Vivian Tu suggests putting your money in a real estate investment trust. Yieldstreet is one of the best real estate investing apps for those interested in real estate and alternative investments.

Persons: —, John Stoj, Wall Streeter, Vivian Tu, Taylor Kovar, you'll Organizations: Service, CFP

☆ 3 young millionaires share the one index fund they'd invest in — plus the early mistake that could cost investors six figures in their retirement funds
▼ + stars: | 2023-10-19 | by ( Laila Maidan | ) www.businessinsider.com time to read: +5 min

People often turn to index funds or exchange-traded funds to simplify investing while getting exposure to diverse assets. According to an expense ratio calculator, the same setup would cost $8,278 with an expense ratio of 0.04%. It was money he would decide to scatter across nine index funds to diversify his portfolio. In 2019, he started the Personal Finance Club, which offers free and paid content about index fund investing. She sticks to one fund: the Vanguard 500 Index Fund ETF (VOO), which tracks the S&P 500 and is rebalanced quarterly to include the top 500 domestic companies.

Persons: Michael Quan, Quan, Jeremy Schneider, Treasuries, Schneider, Vivian Tu, she's, Rich, Tu Organizations: Investment Company Institute, Vanguard FTSE, Market, Fund, Finance Club, Fidelity, Street, JPMorgan Locations: Canada, Europe, Japan, New York City

☆ This self-made millionaire and her fiancé never fight about money—here’s their secret
▼ + stars: | 2023-09-03 | by ( Cheyenne Devon | ) www.cnbc.com time to read: +1 min

Just ask Vivian Tu, a self-made millionaire and the founder of YourRichBFF. Tu and her partner have been together for six years and never fight about money, she tells CNBC Make It. "We have probably one serious fight every single year and not once has it been about money," she says. With this approach, Tu and her fiancé each have their own separate bank accounts, plus a joint account they both deposit into. They use the joint account to pay for their shared expenses, such as utility bills, mortgage payments and groceries, she says.

Persons: Vivian Tu Organizations: CNBC

☆ 'Girl math' is all over TikTok, but it 'straight-up does not work,' says self-made millionaire
▼ + stars: | 2023-08-17 | by ( Cheyenne Devon | ) www.cnbc.com time to read: +1 min

All over TikTok, "girl math" is being used to justify almost any purchase, from everyday things like $5 coffees to big-ticket items like concert tickets. While everyone's version of girl math is different, it typically involves rationalizing your spending in often illogical ways. Say you buy your daily coffee with cash, rather than your credit card — it's basically free, according to girl math. On TikTok, there are hundreds of videos tagged as "girl math," with some amassing millions of views. "That strategy straight-up does not work because it will catch up with you," Tu tells CNBC Make It.

Persons: it's, Tori Dunlap, Dunlap, Vivian Tu, you'll, I'm Organizations: CNBC

☆ Here's exactly how much I made as a JP Morgan trader and Buzzfeed account executive. I have no regrets leaving behind my $656K job to become my own boss.
▼ + stars: | 2023-07-19 | by ( Aria Yang | ) www.businessinsider.com time to read: +8 min

Tu says leaving Wall Street was one of the best decisions she's ever made. I wanted to go on to Wall Street because that's what everybody else was doing. I chose Wall Street because a lot of my friends were interviewing for Wall Street jobs, and I didn't want to be left behind. I had never really thought about investing or growing my wealth until I hit the desk on Wall Street. Buzzfeed:Digital Media Strategy Salesperson, $80K base salary + commissionsAccount Executive, Client Partnerships, $100K base salary + $127K commissionsSenior Account Executive, Client Partnerships (2020), $110K base salary + $252K commissionsSenior Account Executive, Client Partnerships (2021), $120K base salary + $536K commissionsI worked on the digital marketing strategy sales team at BuzzFeed, focusing on establishing partnerships with brands.

Persons: Vivian Tu, Morgan, she's, —, JP, JP Morgan, Rich BFF, it's, I've, Rich, Aria Yang Organizations: University of Chicago, Wall, Chicago, Fifth Third Bank, JP Morgan, Media, BuzzFeed, YouTube Locations: BuzzFeed

☆ How to tell your company has layoffs planned. Some signs ‘will send shivers down your spine,’ career expert says
▼ + stars: | 2023-06-20 | by ( Ana Teresa Solá | ) www.cnbc.com time to read: +3 min

Amazon, Dropbox and Lyft had the biggest layoffs in the tech industry for April. Google and Meta Platforms are responsible for the most tech layoffs since the pandemic, according to Layoffs.fyi. Look at WARN notices in your stateSo-called WARN notices can help workers figure out if layoffs are coming, Vivian Tu, a former trader turned influencer who goes by "Your Rich BFF," said in a March Instagram video. However, sometimes companies can avoid releasing these notices by spreading out the layoffs, said Susan Houseman, director of research for the W.E. "So maybe you're going to lay off 75, say you lay off 40 one month and 26 the next to avoid WARN notice," she said.

Persons: Daniel Grill, —, José Fernández, Lyft, Vivian Tu, influencer, BFF, Susan Houseman, Houseman Organizations: Challenger, Retailers, University of Louisville, Google, Worker, . Upjohn Institute, Employment Research

From influencer marketing trends to new creator startups, the creator economy is evolving rapidly. Some voices have become authorities in the space, delving into the industry through podcasts, newsletters, and more. Insider is highlighting 23 creator-economy experts to know to stay up-to-date on the industry. Won launched his podcast in 2020 to elevate the Asian creator community and regularly interviews Asian and Asian American creators, entrepreneurs, and creatives. Here are 23 creator-economy experts who share their insights on podcasts, newsletters, and LinkedIn, listed in alphabetical order:

Persons: Jerry Won, Kamala Harris, Won, Avi Gandhi, Instagram influencer Vivian Tu, BFF Organizations: LinkedIn Locations: United States

☆ Threat of TikTok ban has creators scrambling to build followings on Instagram, YouTube
▼ + stars: | 2023-05-06 | by ( Ashley Capoot | ) www.cnbc.com time to read: +9 min

Politicians have been threatening a nationwide TikTok ban unless ByteDance sells its stake in the app, a move China said it "strongly" opposed. "That's the power of TikTok," Spangler said, adding that the app drives the majority of sales for his business, The Good Chad. Olivier Douliery | Afp | Getty ImagesIn April, Montana legislators approved a bill that would ban TikTok from being offered in the state starting next year. Creators are turning to other platformsVivian Tu, who lives in Miami, has been preparing for a possible TikTok ban by working to build her audience and diversify her content across multiple platforms. With the looming threat of a TikTok ban, Foster said she's been sharing content across Instagram, YouTube and Twitter to try to expand her following.

She says advice like "get a second job" or "stop eating out" doesn't work for young people today. Millennials and Gen Zers are often told that all debt is bad, but Tu says it depends on the context. According to Tu, there are four outdated pieces of advice that millennials and Gen Zers don't listen to anymore. Stop eating out to save money"I hate that advice," Tu admits. In the same vein as the advice to get a second job, young people hate being told to stop eating out to save money.

New York CNN —The banking meltdown over the past week has left us with more questions than answers. Here are five questions that experts answered Wednesday night. Former Treasury Secretary Larry Summers told CNN that despite scary headlines, now is not the time for consumers to panic. Some context: Those regulations passed in the wake of the Great Recession laid out stricter rules for the banking industry. Of course, others note that the risk of letting the 16th-largest US bank collapse, and potentially letting its tech industry customers also fail, could have far-reaching and potentially devastating consequences.

☆ TikTok went big at SXSW and creators discussed building lasting businesses. Here are 3 takeaways that I left Austin with.
▼ + stars: | 2023-03-15 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +8 min

Creators gathered at Meta's Austin, TX offices for a series of talks hosted by the Asian Creator House. Whether creators were talking about pay transparency, or startups were pitching their products as solutions, creator monetization was an ongoing conversation at SXSW. "More and more creators are being transparent as to how much they're making," said Monica Ravichandran, creator and Collective Voice staffer. At the Asian Creator House, led by Always Be Creating cofounders Justin Nguyen and Jerry Won, creator pay and business building were also top of mind. But on the brand and marketing side of SXSW, AI wasn't a potent topic, according to Influencer's Penchin.

☆ Capitalizing on market crashes is key to retiring on time. Many millennials are still looking for their first chance.
▼ + stars: | 2023-03-09 | by ( Jacob Zinkula | ) www.businessinsider.com time to read: +8 min

Stock market declines can create bargain-buying opportunities for investors looking to generate long-term wealth. Many millennials are looking for their first chance to participate, having lacked adequate savings during prior market downturns. That's because a falling stock market creates discounts and a chance to buy high-upside assets on the dip. The 28-year-old is among the TikTok financial influencers telling their young audiences not to miss out on the next stock market slump. Some have argued that overvalued markets, slowing population growth, and rising interest rates could weigh down US stock market returns for at least the next decade.

☆ It's a tale of 2 cities: An ex-Wall Street trader-turned personal finance influencer explains how this economic downturn can be turned into an opportunity to build wealth.
▼ + stars: | 2022-10-28 | by ( Laila Maidan | ) www.businessinsider.com time to read: +5 min

I bonds or real estate trusts are investments that can diversify your portfolio, said Vivian Tu. It takes place against the backdrop of the French Revolution between the two cities of Paris and London. On the other hand, many often view an economic downturn as an opportunity to build wealth. Another option is real estate trusts. "Right now, we are in a time where investors have so much freedom because they don't have to buy full shares," Tu said.

☆ An ex-Wall Street trader-turned financial literacy coach shares the 3 investing strategies that helped her become a millionaire at 27 — and breaks down the 5-step method she used to achieve financial
▼ + stars: | 2022-02-26 | by ( Vicky Ge Huang | ) www.businessinsider.com time to read: +7 min

Vivian Tu, an ex-Wall Street trader, now works in tech and teaches financial literacy on TikTok. She shares her 5-step method and 3 investing strategies to achieve financial independence. Unable to break the lease without paying an $8,000 penalty, Tu watched her entire savings vanish from her bank account. "It made me realize that if people who work in finance don't understand personal finance, and if people who don't work in finance don't understand personal finance, who understands this stuff," she said. "I" is for investing, which refers to both investing in assets in a brokerage account and investing in hobbies and education.

Tu says people of color shouldn't be afraid to ask their white friends about their salary and mortgage rates. The first appraisal with the Tates' family photos was appraised $455,000 less than the second appraisal with white family photos. Here are two simple questions that people of color shouldn't be afraid to ask their white friends. She adds,"If your white friends really are your friends, they will help and share their salary with you." Here are some additional questions people of color can ask their friends about their salaries:Did you get a raise this year?

Persons: Vivian Tu, Tu, they'd, —, we've, Wall Streeter, Paul Austin, Tenisha Tate, Austin Organizations: Service Locations: Marin City

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