Gartner forecasts that number will rise to 15 billion by 2028, and the firm's research shows that CEOs estimate 15% to 20% of their revenue will come from machine customers by 2030.
Machine customers can receive messages such as advertising, offers, email and information from the surrounding environment, Scheibenreif said.
And Italy-based iProd has a platform that can accommodate the requests of machine customers located in a manufacturing environment.
How to get ready for machine customersIT executives should put in place a game plan for supporting machine customers now, if they haven't already.
CIOs and other technology leaders need to determine how machine customers might change their companies' go-to-market approach.
Persons:
They're, Don Scheibenreif, Scheibenreif, iProd, Vishal Gupta, Gupta, Lexmark
Organizations:
Gartner, Machine, Amazon, Walmart, IT
Locations:
Italy, Lexmark