Richard Branson's "most notable failure" taught him an important lesson: There's value in always seeing yourself as an underdog, the billionaire entrepreneur recently told TED's "Work Life with Adam Grant" podcast.
He learned from one such experiment that "backfired horribly," he told Grant: Virgin Cola, a soda that Branson's Virgin Group launched in 1994.
After some success in the U.K., the company decided to expand its presence to the U.S. and challenge Coca-Cola and Pepsi, Branson told NPR in 2017.
Then, Virgin Cola began disappearing from store shelves, Branson told NPR.
Virgin Cola quietly shuttered years later, when Branson realized the drink was only No.
Persons:
Richard Branson's, TED's, Adam Grant, Grant, Branson, We've
Organizations:
Virgin Cola, Virgin Group, Pepsi, NPR, Virgin Cola's, Virgin, . Virgin Group, CNBC, University of Pennsylvania's Wharton School
Locations:
Virgin Cola's U.S, Coke, Bangladesh