You spot an entrepreneur who built a massive audience on social media by posting attention-grabbing content after studying algorithms and trends.
Sounds like YouTube's top creator MrBeast (Jimmy Donaldson), right?
It also sounds a bit like BuzzFeed cofounder Jonah Peretti, says Sam Lessin, general partner at the VC firm Slow Ventures.
Both built large followings on social media by posting viral, general-interest content, Lessin said.
"BuzzFeed was wrong to believe that you could growth hack your way to a valuable audience, and that audience, if it was really big, would be really valuable," Lessin said.
Persons:
—, They've, MrBeast, Jimmy Donaldson, Jonah Peretti, Sam Lessin, Lessin, BuzzFeed, it's, It's, He's, Rex Woodbury, they're
Organizations:
Service, VC, Slow Ventures, Business, YouTube, Facebook