Facebook owner Meta Platforms is one of the companies that would be affected by the proposal in Canada. Google parent Alphabet Inc., Facebook owner Meta Platforms Inc. and Bytedance Ltd., TikTok’s owner, are pushing back against a proposal in Canada that would force digital platforms to more prominently feature Canadian content and compensate news outlets. The new rules, championed by Canadian Prime Minister Justin Trudeau , would require reworking existing algorithms so that if a person in Canada searched on YouTube, the results would display videos mostly from Canadian artists ahead of foreign or U.S.-made content.

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