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Top related persons:
Ana Milicevic - 1 Brian Wieser - 1 Sephora - 1 Morgan Stanley - 1 Milicevic - 1 Neal Mohan - 1 Vinny Rinaldi - 1 Hershey's - 1
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Data - 1 Apple - 1 Sparrow Advisers - 1 Walmart - 1 Netflix - 1 Companies - 1 Retailers - 1 Target - 1

Search resuls for: "Vinny Rinaldi"


2 mentions found


☆ The digital world remade itself and now every company has become an ad seller
  + stars: | 2023-12-04 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +8 min
To use precise consumer data, advertisers now must work directly with the company that owns that data — like the retailer that knows what its customers bought or the media company that knows what its audience watched. Streamers including Netflix are building new ad businesses, while platforms like YouTube are trying to bolster their existing ad businesses with more content, such as live sports. "In a world of less data or worse data, whoever has the least-bad data wins," Brian Wieser, an advertising-industry analyst, told Business Insider. Even companies that aren't traditional retailers, such as Uber and Marriott, have kick-started ad businesses. The pandemic pushed the world to embrace streaming services.
Persons: Ana Milicevic, Brian Wieser, Sephora, Morgan Stanley, Milicevic, Neal Mohan, Vinny Rinaldi, Hershey's, Taylor, it's, Weiser, Wieser, influencers Organizations: Data, Apple, Sparrow Advisers, Walmart, Netflix, Companies, Retailers, Target, Marriott, Amazon, Major League Soccer, NFL, Columbia, Bose, YouTube, Advertising, Comcast, Hulu, Meta Locations: California, influencers
☆ Potential TikTok ban sends advertisers scrambling
  + stars: | 2023-03-23 | by ( Sheila Dang | ) www.reuters.com   time to read: +5 min
In recent discussions with ad buyers, TikTok representatives have stuck to the company's current talking points. TikTok employees have played up ongoing plans to separate the user data of Americans and store it in the country. In a section of the email titled "Can the Chinese government request TikTok U.S. user data?" Even with talk of a ban, most advertisers have not changed their spending plans on TikTok, media buyers said, because discussions of a ban have lingered since 2020 without any result. "A ban isn't a ban until it's a ban," he said.
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