Whichever team takes home the Vince Lombardi Trophy in Super Bowl LVIII, the San Francisco 49ers or the Kansas City Chiefs, there is already one indubitable winner.
Not Taylor Swift, whose interest in football has attracted almost as many conspiracy theorists as fans, or even the N.F.L.
itself, which is trying to figure out how to hang onto its sudden influx of Taylor-related female fans, but rather another player’s significant other: Kristin Juszczyk.
On Sunday, as her husband takes the field, Ms. Juszczyk, 29, will be in the stands, modeling one of her creations to an estimated 200 million viewers.
And Ms. Juszczyk didn’t even have to buy a $7 million 30-second ad spot to get it.
Persons:
Vince Lombardi, Taylor Swift, Taylor, Kristin Juszczyk, Juszczyk, Kyle Juszczyk, Juszczyk’s, Olivia Culpo, Christian McCaffrey, Brittany Mahomes, Patrick Mahomes, Swift
Organizations:
San Francisco 49ers, Kansas City Chiefs, 49ers, Footwear, Vogue
Locations:
catwalks