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YouTube just took a big victory lap
  + stars: | 2024-07-17 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +5 min
Their answers have rarely surprised me, and I've heard the phrase, "YouTube is king," too many times to count. YouTube didn't always exude confidenceMusical.ly's 2018 TikTok rebrand launched the platform into stardom, shifting creator and audience attention away from YouTube. AdvertisementThe rise of TikTok forced YouTube to fight for eyeballs by introducing its own short-video feature, YouTube Shorts, in 2021 and developing a new team of partner managers and programs to recruit and retain talent. YouTube Shorts hosted a parking-lot-sized drive-thru activation at VidCon 2022, when TikTok was the title sponsor. With all this, it's no surprise YouTube seems to be taking a victory lap around its competitors.
Persons: , I've, influencers, TikTok, Addison Rae, YouTube isn't, TikTok —, VidCon's, JP Mangalindan, Morgan Stanley, Influencers, they'd, It's, Lucia Moses, it's Organizations: Service, YouTube, Business, Nielsen, Netflix, Spotify, Apple, Disney
These startups set up events and parties as a way to further establish their presence in the space. Gaming giant Roblox and course platform Thinkific hosted invite-only dinners and parties. Beyond the convention center panels and meet-ups, startups made waves with creators at nearby restaurants, hotels, and bars where brands, agencies, and startups hosted invite-only mixers and parties. The main theme of VidCon 2023 was learning how to become a successful creator, and startups capitalized by showing up in creative ways. Here were seven top creator startups with the largest presences at this year's VidCon:
Persons: Whalar, VidCon, Jellysmack Organizations: Gaming, Talent, Viral, Hyatt Regency, YouTube Locations: Anaheim , CA
These startups set up events and parties as a way to further establish their presence in the space. Gaming giant Roblox and course platform Thinkific hosted invite-only dinners and parties. Beyond the convention center panels and meet-ups, startups made waves with creators at nearby restaurants, hotels, and bars where brands, agencies, and startups hosted invite-only mixers and parties. The main theme of VidCon 2023 was learning how to become a successful creator, and startups capitalized by showing up in creative ways. Here were seven top creator startups with the largest presences at this year's VidCon:
Persons: Whalar, VidCon, Jellysmack Organizations: Gaming, Talent, Viral, Hyatt Regency, YouTube Locations: Anaheim , CA
Total: 3