BERLIN, Jan 16 (Reuters) - Volkswagen (VOWG_p.DE) wants to expand both its higher-end and lower-end offering in the Chinese market, China chief Ralf Brandstaetter said on Monday, calling the country's high-paced, competitive market a "giant fitness centre for the industry".
Volkswagen has long dominated the combustion engine car market in China, but lags domestic competitors on electric vehicles (EVs) - most notably BYD, which sold 40,046 EVs between Jan. 1-8 compared to Volkswagen passenger brand's 1,962, according to Chinese brokerage CMBI.
The carmaker aims to speed up its time to market for new models from four years closer to the 2.5-year average for its Chinese counterparts, in part by localising research and development for Chinese models even further.
Volkswagen must act "from a position of strength" within China, Brandstaetter said, referring to the ongoing debate in Germany over how to diversify its economic relationships to rely less on China.
It means continuing to use the market opportunities in China and ramping up America," he said.