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Top related persons:
Vickie Segar - 1 — - 1 she's - 1 Segar - 1 Shawn Johnson East - 1 Andrew East - 1 Chris Casgar - 1 Casgar - 1
Top related locs:
Boston Newcastle
Top related orgs:
Newcastle Network - 1 DTC - 1 Newcastle - 1 WPP - 1 Newcastle Networks - 1 influencers - 1 Andrew - 1 Easts - 1

Search resuls for: "Vickie Segar"


2 mentions found


☆ 3 ways a private-equity firm is tapping content creators for its portfolio of brands, from co-investment to market research
  + stars: | 2023-08-09 | by ( Sydney Bradley | Margaret Fleming | ) www.businessinsider.com   time to read: +5 min
Sponsorships aren't the only way influencers can make money working with brands. The Newcastle Network, a private-equity firm, is tapping creators as investors for DTC brands. And Newcastle Network, a private-equity firm based in Boston, is taking those relationships one step further with the help of Village Marketing's Vickie Segar. Since then, she's been developing strategic partnerships with influencers through the private-equity firm, such as tapping those influencers for market research on behalf of the firm's portfolio companies or bringing on creators themselves as investors. Here are 3 ways that private-equity firm Newcastle Networks is working with influencers:Tapping creators for market research.
Persons: Vickie Segar, —, she's, Segar, Shawn Johnson East, Andrew East, Chris Casgar, Casgar Organizations: Newcastle Network, DTC, YouTube, Newcastle, WPP, Newcastle Networks, influencers, Andrew, Easts Locations: Boston, Newcastle, Instagram
☆ Why Instagram's 'Creator Marketplace' has left many influencers twiddling their thumbs instead of scoring brand deals
  + stars: | 2023-04-03 | by ( Sydney Bradley | Marta Biino | ) www.businessinsider.com   time to read: +9 min
"I was so excited when the creator marketplace was rolled out," content creator Melanie Demi told Insider. "Over the last couple of months, I feel like the creator marketplace has died down a little bit," Demi said. "Even on the TikTok creator marketplace, it's the same," said Joseph Arujo, who has access to the feature on both platforms. On TikTok's marketplace, creators can add their starting rates for brand deals or negotiate terms. TikTok's creator marketplace, for example, brought on "alpha partners" in 2021 such as Influential, Whalar, and Captiv8.
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